2003-11-26
... ? GMU Professor Urges Commuters to Do the Math (washingtonpost.com) = Study Shows Many Would Take Cut in Pay in Return for Shorter Drive to WorkStephen Fuller has studied the habits of consumers and commuters for more than 40 years, and he has come to a conclusion: Emotion, more than reason, determines how much people value their time. They sit in massive traffic jams on their way to and from work each day, he believes, because they don't bother to calculate what their non-working time is worth.
