2003-09-20
... ? Fortune.com - Magazine - You'll Lose Sleep Over This PillModafinil—better known as Provigil—is fast becoming America's newest "go pill." Made by Cephalon, a small publicly traded biotech firm in West Chester, Pa., Provigil is a central-nervous-system drug that promotes hyper-focus and alertness. Patients using Provigil in clinical tests functioned normally—for example, completing tedious computer tasks—after up to 54 hours without sleep.