2003-06-26
... ? Design According to IveAfter the machine's unveiling by Apple CEO Steve Jobs, the chattering began. But the man primarily responsible for the stark, minimalist look of the G5, Jonathan Ive, stood quietly at the edge of the crowd, chatting with a couple of colleagues. Ive, the 36-year-old, British-born designer who heads up Apple's industrial design team, is a quiet-spoken, somewhat shy man. In spite of all his awards and plaudits -- he was recently named Designer of the Year by London's prestigious Design Museum -- he is accessible and friendly, almost egoless.