2003-05-08

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HOWdesign.com - Design & Creativity

Having a creative job has its ups and downs. When you're able to patiently nurture your creativity with mood lighting and inspirational trinkets, taking all the time you need to carefully refine your ideas before presenting them to your client, you should consider yourself very lucky. But when it's 3 a.m. and you need to finish a set of comps before the start of business in six hours and the only ideas you're having are colorful excuses to explain your total lack of creative thought, the frustration can bring you to your knees. These are the times when having a concise, clear creative process will save you, allowing hard work, experience and intelligence to get you through the job.