2003-03-06

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Nag-O-Matic ..Captology is the science of using technology to modify behavior. Sounds scary -- but it's better than the alternatives.

Fogg's research shows that people who do something well do it even better when they're being watched -- and conversely, if they do something poorly, they do even worse if someone is looking. That's why programs like Weight Watchers are effective; they encourage record-keeping to make us monitor ourselves. Technology simply takes this idea to the next level.