2003-03-18
... ? Business 2.0 - Magazine Article - The 101 Dumbest Moments in BusinessShortly after Mattel (MAT) releases its Nimbus 2000 broom as part of its line of Harry Potter toys, the vibrating device begins getting the wrong sort of customer raves. "I'm 32 and enjoy riding the broom as much as my 7-year-old," says one enthusiastic mother on Amazon. "My only complaint is, I wish the batteries didn't run out quite so quickly." Mattel stops making the toy, but denies that the unintended value-add is the reason. Says a spokesperson: "It's just not a continued product in our line."
